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  1. Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionna (Häftad)

    av

    Norman M. Bradburn, Seymour Sudman, Brian Wansink

    ISBN: 9780787970888 - UTGIVEN: 200404

    Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people’s attitudes and behavior. An essential tool for market researchers advertisers, pollsters[...]

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    från 230.00 kr